Blog

Episodic Content, Creating Original Series, Sales and Building Thought Leadership Content

 

Articles

 

How to Choose a Content Repurposing Service

If you’re familiar with content repurposing, you know it’s the best way to boost your ROI from content production in just about...


( read )

Tags: content marketing, episodic content, content repurposing

10 Awesome Podcast Names (And How To Get Yours)

The world of podcasting is getting more competitive by the day. For businesses looking to create one for themselves, there’s a...


( read )

Tags: building influence, content marketing, podcast

How to Use Tactical Planning in Content Marketing

In my years of helping companies develop content marketing strategies, I’ve seen a lot of great ones. Sadly, the number of...


( read )

Tags: content marketing, marketing strategy, planning

How to Use Integrated Media Planning in Your Marketing
As a marketer, you’re already well aware of the power of repeated messaging. Often it’s something like ads for those shoes you...
( read )

Tags: How To, content marketing

How to Promote Your Podcast

After nearly 7 years of building a podcast audience, I’ve learned some valuable lessons about how to effectively promote a...


( read )

Tags: content marketing, podcast

7 Reasons marketers experience burnout

Burnout is something that many people face in their careers, and digital marketers working on content are no exception.

According...


( read )

Tags: content marketing, burnout

8 Reasons to question whether content marketing still works in 2020

The truth is, content marketing isn't what it used to be.

While it's true that marketing has never been more important for...


( read )

Tags: content marketing, episodic content

How to (and why) turn your blogs into podcasts

Repurpose your blog posts into podcasts

How do you turn your blog into podcast content? As content marketers, we're always...


( read )

Tags: content marketing, episodic content, content repurposing

How to turn your blogs into videos the easy way

It's never been a better time to get more bang for your content by turning your past blog posts into videos.

The content...


( read )

Tags: content marketing, video content

The real ROI (and cost) of content marketing in 2020

What is the real ROI and cost of content marketing? Is it still as attractive as it used to be? Read on.

Back when I was in...


( read )

Tags: content marketing