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How to Choose a Content Repurposing Service

If you’re familiar with content repurposing, you know it’s the best way to boost your ROI from content production in just about...


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Tags: content marketing, episodic content, content repurposing

How to Use Podcasts for Micromarketing

At first glance, combining podcasts with micromarketing seems… well, bizarre. We think of podcasts as longer pieces of content,...


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Tags: How To, podcast, marketing strategy

10 Awesome Podcast Names (And How To Get Yours)

The world of podcasting is getting more competitive by the day. For businesses looking to create one for themselves, there’s a...


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Tags: building influence, content marketing, podcast

How to Use Tactical Planning in Content Marketing

In my years of helping companies develop content marketing strategies, I’ve seen a lot of great ones. Sadly, the number of...


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Tags: content marketing, marketing strategy, planning

Behind Atlassian's podcast Teamistry ft. Christine Dela Rosa and John Ville

Thomas Edison was not the first to invent the lightbulb. 

Yup.

In fact, "The unrecognized masterstroke of Edison was he brought...


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Tags: episodic content, video series, community,

The Ultimate Guide to Producing Video Podcasts in 2020

So much of getting a podcast right comes down to production. Sure you need a great host, but as a podcast host and producer...


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Tags: video content, video series, podcast,

How To Write An Ear-Catching Podcast Script

Podcast listeners are absolutely spoiled for choice these days. With new podcasts arriving on the scene daily, you need a way to...


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Tags: episodic content, podcast, podcast topics

What is a Vodcast and Does Your Business Need One?

Today, without a video strategy for social media, your business is losing out on an unprecedented time for brand building. That’s...


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Tags: video content, video series, podcast

How to Create a Video Podcast for Your Business and Get with the Times

It’s harder than ever to find innovative advertising strategies to engage and delight your customers. Fewer of them are watching...


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Tags: episodic content, video content, podcast

How to Use Integrated Media Planning in Your Marketing
As a marketer, you’re already well aware of the power of repeated messaging. Often it’s something like ads for those shoes you...
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Tags: How To, content marketing