It all started with Sharen.
I've had a sour sales experience recently. No it wasn't a cold call.
If you have an upcoming event that you're going to be a sponsor at, or are thinking about sponsoring one in the near future - the elephant in the room never changed:
Many marketing directors and VPs of content we've spoken to have a few battles to fight at any one time - managing budget against targets, internal alignment with sales, and most importantly, showing over time the value of the hard work their team puts in, expressed in the form of influenced revenue.