Using the challenger sales model to create episodic content

It all started with Sharen.

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Copy of cold-calling-alternatives-in-2019-

I've had a sour sales experience recently. No it wasn't a cold call.

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how-to-get-an-roi-from-event-sponsorship

If you have an upcoming event that you're going to be a sponsor at, or are thinking about sponsoring one in the near future - the elephant in the room never changed:

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how-to-shorten-sales-cycles-using-episodic-content

Imagine if you can co-create content with the type of people you hope to be in business with? 

Many marketing directors and VPs of content we've spoken to have a few battles to fight at any one time - managing budget against targets, internal alignment with sales, and most importantly, showing over time the value of the hard work their team puts in, expressed in the form of influenced revenue.

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