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Episodic Content, Creating Original Series, Sales and Building Thought Leadership Content

 

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Behind Atlassian's podcast Teamistry ft. Christine Dela Rosa and John Ville

Thomas Edison was not the first to invent the lightbulb. 

Yup.

In fact, "The unrecognized masterstroke of Edison was he brought...


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Tags: episodic content, video series, community,

Behind the Recruitment On The Go podcast ft. Harver

What do you do when everyone around you is creating content the same way with no innovation or new ideas?

I've recently had the...


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Tags: episodic content, video series, community,

Creating a podcast on culture ft. Sophie Hamersley, Culture PR & Comms Manager at HubSpot

A whopping 94% of execs and 88% of employees believe great company cultures lead to great company success (source). Company...


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The art of coming up with shows ft. Blake Smith, Creative Director at Vidyard

Episodic content as a concept and strategy is on a steady rise, for a reason. Brands are realizing that they need to get more...


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Why 5-9 should be your new 9-5 as a brand ft. MK Getler, Director of Customer Marketing at Alyce

Some days, it feels that marketing is changing 1 degree every day.

One of the changes that has been unfolding over a good while...


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Long-form vs short-form videos ft. Vic Barry, Creative Video Director at Teamwork

If I got a dollar (or euro) for every time I heard "Who's gonna watch a 30 min long video?!" I'd be able to at least cover my...


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Can peer-to-peer content scale faster than company-created content? ft. Thomas Carter, Sr. Director of Global Marketing at Vision RT

We've all heard this before as marketers - involve your community in the content you create. Let's be honest, most of us don't...


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Tags: episodic content, video series, community,