A write up from our recent debut episode of Get Cultured (video below).
Here's the easiest way to do it:
1. Find suitable blog posts
2. Repurpose your blog into a script
3. Invest in a good mic
4. Record your script
5. Record your Intro and Outro
Today’s world is filled with content like never before.
Your time is valuable. Your skills are valuable. So are you getting the credit you deserve where you work?
As we know, tech companies especially live and die by their targets. Everyone has a number. But is everything really explainable only in numbers? There are some things that you just know need to be done to build the company's content or brand, which will pay dividends later. But how do you quantify it?
Did you ever go with your gut feeling with creating a content piece, and knew that people were seeing it and that it may have even led to sales enquiries or other KPIs that you are monitoring but could not quite point at how it directly affected conversion?
It can be frustrating, especially when looking to build closer knit collaboration with Sales and to demonstrate contribution to revenue the company generated in a given quarter. This leads to increased budgets, faster promotions, and overall a great personal brand within the company.
It all started with Sharen.
Marketer burnout is very real.
I've had a sour sales experience recently. No it wasn't a cold call.
If you have an upcoming event that you're going to be a sponsor at, or are thinking about sponsoring one in the near future - the elephant in the room never changed: