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A write up from our recent debut episode of Get Cultured (video below).

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An unfair advantage_ Why some businesses are secretly building original series

Over 4 million blog posts are published every day. How do we stand out? What is our plan to secure market share from competitors and make sure that your team's time on content marketing and resources was well spent?

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How (and why) to turn your blogs into podcasts

Repurpose your blog posts into podcasts

Here's the easiest way to do it:

1. Find suitable blog posts

2. Repurpose your blog into a script

3. Invest in a good mic

4. Record your script

5. Record your Intro and Outro

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The case for using Spotify and Instagram for B2B content

Today’s world is filled with content like never before.

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The fine art of showing how your content actually generated revenue-1

Your time is valuable. Your skills are valuable. So are you getting the credit you deserve where you work?

As we know, tech companies especially live and die by their targets. Everyone has a number. But is everything really explainable only in numbers? There are some things that you just know need to be done to build the company's content or brand, which will pay dividends later. But how do you quantify it?

Did you ever go with your gut feeling with creating a content piece, and knew that people were seeing it and that it may have even led to sales enquiries or other KPIs that you are monitoring but could not quite point at how it directly affected conversion?

It can be frustrating, especially when looking to build closer knit collaboration with Sales and to demonstrate contribution to revenue the company generated in a given quarter. This leads to increased budgets, faster promotions, and overall a great personal brand within the company.

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Using the challenger sales model to create episodic content

It all started with Sharen.

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Marketer burnout is very real.

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I've had a sour sales experience recently. No it wasn't a cold call.

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-The Ultimate Guide to Content Series Ideas in 2019

Once you're bought in to the idea of creating shows, or as we call it episodic content, your next question is likely:

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how-to-get-an-roi-from-event-sponsorship

If you have an upcoming event that you're going to be a sponsor at, or are thinking about sponsoring one in the near future - the elephant in the room never changed:

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