Blog

Episodic Content, Creating Original Series, Sales and Building Thought Leadership Content

 

Articles

 

An unfair advantage: Why some businesses are secretly building original series

Over 4 million blog posts are published every day. How do we stand out? What is our plan to secure market share from competitors...


( read )

Tags: episodic content

How to (and why) turn your blogs into podcasts

Repurpose your blog posts into podcasts

How do you turn your blog into podcast content? As content marketers, we're always...


( read )

Tags: content marketing, episodic content, content repurposing

How to turn your blogs into videos the easy way

It's never been a better time to get more bang for your content by turning your past blog posts into videos.

The content...


( read )

Tags: content marketing, video content

The real ROI (and cost) of content marketing in 2019

What is the real ROI and cost of content marketing? Is it still as attractive as it used to be? Read on.

Back when I was in...


( read )

Tags: content marketing

The business case for using Spotify and Instagram for B2B content

Today’s world is filled with content like never before.

Whether individuals or businesses, creating content has become a...


( read )

Tags: content marketing, episodic content

The fine art of showing how your content actually generated revenue [2019 guide]

Your time is valuable. Your skills are valuable. So are you getting the credit you deserve where you work?

As we know, tech...


( read )

Tags: content marketing, episodic content

Using the challenger sales model to create your original series

It all started with Sharen.

She's the number #1 global rep at Hubspot (just check this forbes article). She is a friend and...


( read )

Tags: episodic content, sales, challenger sales

CMOs: Help your team create more content by working less, not more

Marketer burnout is very real.

Let's face it. Whether you're running a marketing team of two, three, or ten people,  with...


( read )

Tags: episodic content

We should've went to KFC. Notes to self about building a sales outreach strategy

I've had a sour sales experience recently. No it wasn't a cold call.

Here's a personal story that would soon teach me a lesson.

...


( read )

Tags: episodic content, sales

The Ultimate Guide to Content Series Ideas in 2020 (Episodic Content)

Once you're bought in to the idea of creating shows, or as we call it episodic content, your next question is likely:

How can...


( read )

Tags: content marketing, episodic content, get cultured